THE STAKES Give Them What They Want THE DATA IS CLEAR state they are most would preferto seeads only likely to engage with an ad when they’ve finished 68% when completely disengaged 60% engaging with the publisher from content content they are perusing The Two-Way Value Exchange Give the user what they want, how they want it (a seamless content engagement experience), and they’re happy to provide what what you want in return (meaningful engagement). Our survey results show that users are not opposed to advertising, they just don’t love disruptive experiences.