CONSUMER SENTIMENT A NOTE ON METHODOLOGY - US-based consumers, represented equally across Northeast, South, Midwest, and West. We went straight to the horse’s mouth. - Gender split 50/50. - Age-range 16-65. In partnership with Attest, Wunderkind conducted a survey, deployed - Regular online shopper defined as minimum of one to 1,000 digitally-active consumers who regularly shop online and are transaction per week. active across devices. - Active 2+ type device user defined as minimum of 4 uses per week. The goal?To qualitatively assess US consumers’ attitudes, - Representative across employment types, professions, preferences, and behaviors in regards to content engagement, marital status, household incomes, languages spoken, etc. publisher site experience, digital advertising, and e-commerce purchase drivers. We then analyzed the data to surface insights about ad experience. What We Found Methodology