WHY WE DO WHAT WE DO The proof is in the pudding. We have established that placing ads 79% 38% based on identified behaviors that signify Driving Viewability HighAttention Quality +31% disengagement from publisher content not Over-Indexes to display Over-Indexes in lift to Qualified Traffic only create a better user experience, but Results 61% benchmark benchmark (24%) Lift in qualified traffic are also optimal for garnering true qualified engagement with ad messaging compared for to standard display and high-impact Advertisers activations. & Publishers $10-15 5-10% #5 Leading CPMs Incremental Top Gross CPMs driven by Demand Revenue Partner our inventory Avg. lift in ad revenue Consistently in top 5