THE PROBLEM Consumers Feel Unheard 75% Their experience is seemingly don’t feel publishers 70% not considered a priority by respect their digital don’t think either player experience advertisers respect their digital experience It’s not a blame game, but… The historical focus on reach (by advertisers), and monetization (by publishers) has outweighed user experience. They’ve forgotten to be KIND 1 Consumers Feel Unheard 0 Their experience is seemingly not considered a priority