WunderPredicts #7 Generative AI Explained Generative AI is best understood as an application of artificial intelligence that produces unique text and imagery based on human prompts. You might recall late 2022’s Lensa/DALL-E 2, Midjourney, andimage craze (everyone has a friend who got way too into AI profile photos). Show me the Money Venture Capital is bullish on AI alone -$2 billionfor AI-focused startups poured in in 2022 alone (an eye-watering sum in a year that ended on a historical low for funding). In 2022, Usage by Businesses Doubled 58 Avg. number of use cases is 3.8 in 2022, up from 1.9 in 50 56 50 2020 –however, benchmarks are skewed by high-tech 47 industries and use cases remain largely pie-in-the-sky for most brands’ tactical usage (e.g. –computer vision, robotic automation at scale, etc.) 20 AI Adoption 2017 2018 2019 2020 2021 2022

Wunder Predicts 2023 - Page 27 Wunder Predicts 2023 Page 26 Page 28