WunderPredicts #1 Brands will double-down on digital and tech investments to arm themselves for higher stakes and saturation. While 50% of organizations planto tighten belts, only 6% are going to be cutting back on tech/digital –51% prioritizing it as an area of focus by upping investment. Managed 13% services, in particular, will take precedence, as businesses outsource to 10% specialists and focus on what they do best. 6% 7% 7% 7% 7% 7% 7% 8% 6% 6% 6% 5% 4% 5% 5% This is noteworthy considering 1% marketing spend is at its highest in 0% 0% 0% decades. A new normal has Feb-12 Aug-13 Feb-15 Aug-16 Feb-18 Aug-19 Feb-21 Next 12m reworked the baseline, with -4% 89% spend +12% vs. pre-pandemic CMOs will increase levels. First-party data, channel marketing budgets in 2023 marketing, social media, and other Marketing spend at its highest in factors have driven these over a decade(Deloitte) numbers up, as has the impact of e-commerce acceleration. In a Recession, More is More