WunderPredicts #4 56% 54% It should be jarring that 75% of brands 52% 51% 49% say they still rely on third-party data, at least in part – although 68% claim they have at least defined a first-party strategy to shift away from third-party sources. providing creating a creating investing reducing information- first-party second-party in new internal data sharing data data-sharing technologies siloes incentives for strategy agreements customers Actions Taken by Marketers to Prepare for a Cookieless Future (Gartner)