INTRODUCTION MIRROR, MIRROR X Lessons from Recessions Past E #1 IN A RECESSION, MORE IS MORE #2 THE UPSIDE TO A DOWNSWING #3 BIG TECH’S RECKONING IND #4 DON’T BE TARDY TO THE FIRST-PARTY #5 DISCOVERABILITY IN THE ATTENTION RECESSION #6 THE ADS CRYSTAL BALL #7 THE AI GOLD RUSH GROW BETTER WITH WUNDERKIND